Annual Report 2017

Highlights of 2017

The year 2017 was very successful for Daimler. We strengthened our core business with attractive new products and services. Important new products included the upgraded S-Class and the new X-Class from Mercedes-Benz, the new FUSO Super Great and the new SETRA double-decker bus. We expanded our business portfolio with targeted acquisitions and joint operations. We made very good progress in the future strategic areas of connectivity, autonomous driving, flexible use and services and above all with electric mobility. Furthermore, we aim to strengthen Daimler’s future viability with a new divisional Group structure.

At the Frankfurt Motor Show, Mercedes-Benz presented pioneering solutions for the mobility of the future. The Mercedes-AMG Project ONE show car with its Formula 1 hybrid technology stands for the future of driving performance. And the smart vision EQ fortwo offers an electric and fully automated solution for highly efficient and flexible local transport.

 

Q1

Daimler Financial Services acquires PayCash Europe S.A.

Title ImgWith its entry into the e-payment business, Daimler will launch its own electronic payments service under the “Mercedes pay” brand name. Mercedes pay is a key component of Daimler’s mobility and digitization strategy. The new payment system demonstrates the goal of making Daimler even more attractive as the leading provider of digital mobility services.

Startup culture at Daimler

Daimler expands its “Knowledge College” program, a series of workshops for students, with a seminar on the subject of startup culture at the Group. The company has the clear goal of combining the strength of a global corporation with the flexibility of the startup scene. Daimler is creating new impetus to strengthen the entrepreneurial spirit at the Group with numerous initiatives. For this purpose, it has designed a new seminar at which students can acquire startup know-how.

Daimler Financial Services invests in smartphone app for auto financing

Title ImgDaimler Financial Services is continuing along its growth path with digital finance and mobility services. With the finance startup AutoGravity, which was founded in Irvine, California in late 2015, Daimler Financial Services is now starting the national rollout in 46 federal states of the USA. The customer-focused comparison app for automobile purchase and finance provides information on up to four tailored and binding offers within just a few minutes.

Launch of Truck Data Center and new digital services

The Truck Data Center facilitates the market launch of new digital services from Mercedes-Benz Trucks: the revolutionary service product Mercedes-Benz Uptime and the new FleetBoard Manager app. A precondition for both services is the installation of the Truck Data Center, which will be the brain of the connected truck across all brands at Daimler Trucks. It communicates via Bluetooth, 3G mobile telephony or GPS with the infrastructure, other vehicles and other parties involved in the logistics process.

Daimler invests in ChargePoint

ChargePoint is regarded as the world’s leading provider in the segment of charging stations for electric vehicles, and is the market leader in the United States. Expansion of the business to the European market is planned. Strategic involvement in ChargePoint is another important step in the spread of electric mobility. The cooperation lays the foundation for a comprehensive, customer-oriented charging service.

1,500 Mercedes-Benz Sprinter and Vito vans with electric drive for Hermes

Title ImgHermes and Mercedes-Benz Vans agree on a strategic partnership to electrify the parcel service’s vehicle fleet. The focus is on the economy, sustainability and practicality of locally emission-free delivery vans used for the last mile. By 2020, Hermes plans to use 1,500 Mercedes-Benz electric vans of the Vito and Sprinter model ranges in urban areas all over Germany.

The Annual Shareholders’ Meeting approves a constant dividend of €3.25 per share.

Title ImgApproximately 6,200 shareholders (2016: 5,500) come to the CityCube in Berlin on March 29. The resolutions proposed by the management are all approved with large majorities. The dividend payout amounts to €3,477 million and is the highest of the DAX companies.

 

Q2

Bosch and Daimler cooperate on highly automated driving in an urban environment

Title ImgBosch and Daimler are cooperating to advance the development of highly automated driving and driverless cars. The joint development aims to put highly automated driving and driverless cars on the road in urban environments by early in the next decade. The project combines the overall vehicle expertise of the world’s leading premium carmaker with the system and hardware expertise of the world’s biggest automotive supplier.

World premiere of the upgraded S-Class in Shanghai

Offering a wide range of improvements, the upgraded S-Class has its world premiere at Auto Shanghai. The highlights include an all-new, highly efficient family of engines with various new technologies for electrifying the drivetrain. Intelligent drive takes a further step towards autonomous driving. And in the interior, new standards are set for comfort and wellness in the premium segment.

50th record month in succession

Title ImgMercedes-Benz Cars sets an unprecedented series of records: It has now increased its unit sales every month for more than four years – without a break. In April, unit sales grow compared with the prior-year month for the 50th month in succession.

New FUSO Super Great for the Japanese market

Title ImgWith the latest generation of the FUSO flagship, the world’s biggest truck manufacturer sets new standards in Japan for efficiency, safety and connectivity. Through the application of various new technologies, the new truck’s fuel consumption can be reduced by up to 15 percent. The FUSO Super Great makes full use of Daimler Trucks’ global platform strategy. This allows uniform quality standards, cost advantages through economies of scale, and flexibility in the utilization of production capacities.

New battery factory in Kamenz

Title ImgDaimler takes a further step in its electric offensive by laying the foundation stone for one of the largest and most modern battery factories. The Group’s second factory for lithium-ion batteries is being built at the 100-percent subsidiary ACCUMOTIVE in Kamenz with an investment of approximately €500 million.

60 Seconds | Groundbreaking second battery factory at Daimler subsidiary ACCUMOTIVE
Foundation stone for new car plant in Russia

Title ImgMercedes-Benz starts the construction work for a new, fully flexible car plant in the Moscow region, which is due to go into operation in 2019. The production facility is planned for maximum flexibility so that multiple architectures can be assembled on one line. A total of more than €250 million is to be invested.

World premiere for the Mercedes-Benz Tourismo RHD

With sales of more than 23,000 units, the Mercedes-Benz Tourismo is the most successful coach from Daimler Buses and a key driver for the division’s success. The new model sets standards for economy, comfort and safety. With its four model versions and a broad spectrum of powertrains and equipment, it covers diverse customer requirements in the entire coach segment.

Presentation of the all new coach Tourismo RHD
Start of construction for new engine plant in Jawor, Poland

The engine plant in Jawor is designed to combine the latest standards in the sector with Industry 4.0, and to be a benchmark for engine production. As well as state-of-the-art machinery and technology, it is also planned to utilize the potential of digitization, for example with app-based systems in the areas of human resources and energy management. Daimler is investing approximately €500 million in the new production facility for four-cylinder engines.

 

Q3

Production of battery-electric vehicles in China

Daimler and BAIC agree to jointly invest €650 million in the production of battery-electric Mercedes-Benz vehicles at the local production facility of Beijing Benz Automotive Co. (BBAC) in Beijing. As part of this strategic framework agreement, the partner companies will prepare for the local production of battery-electric vehicles at BBAC by 2020, and aim to establish the required infrastructure as well as research and development capacities in China.

New Setra double-decker bus continues coach initiative

World premiere of the Setra double-decker, the biggest and most comfortable coach from Daimler Buses. As a result of improved aerodynamics, it is significantly more fuel efficient than its predecessor. In addition, it is equipped as standard with an emergency braking system with obstacle and pedestrian recognition, and Sideguard Assist for taking the blind spot into account is offered as an optional extra.

The new Setra Doubledecker S 531 DT
Mercedes-Benz Vans founds joint venture ViaVan with US startup Via

Mercedes-Benz Vans enters the ride-sharing market. For this purpose, the van division of the Daimler Group has founded the joint venture ViaVan with Via, a New York-based startup. The technology from Via and the engineering from Mercedes-Benz Vans form a perfect combination for efficient, cost-effective and sustainable ride sharing.

Shared Mobility: „VIA“ – innovative ridesharing
Five years of BharatBenz

Daimler’s Indian commercial-vehicle brand is on a successful path. The vehicles are specially tailored for the Indian market and the requirements of customers there. Meanwhile, BharatBenz has delivered more than 60,000 BharatBenz trucks to customers in India. In recent months, it achieved a double-digit market share for the first time. The brand is well established among the top 4 in the Indian market and is actually the number 3 in the heavy-duty segment.

BharatBenz celebrates 5 years in India | High Five Rally
Daimler Buses makes its production network fit for the future

In order to remain fit for the future at the sites in Europe, management and works council agree on a future package for efficiency enhancements in production. Furthermore, Daimler Buses will continue shaping the future of mobility. Within this context, in the years ahead, we aim to invest approximately €340 million.

World premiere of the Mercedes-Benz X-Class

With the “Mercedes-Benz Vans goes global” strategy, Mercedes-Benz Vans is entering a new market segment. The Mercedes-Benz X-Class is the first pickup from a premium manufacturer. The X-Class with space for up to five persons supplements the traditional strengths of a midsize pickup with the typical Mercedes-Benz characteristics of driving dynamics, comfort, design, safety, connectivity and comprehensive individualization.

A New Era – Mercedes-Benz Vans is presenting the new X-Class.
Full speed ahead into the future: 1,900 young people start their vocational training at Daimler

Title ImgInvesting today in the qualified personnel of tomorrow: In Germany alone, approximately 1,900 young people start their careers at 50 Daimler locations. Dr. Dieter Zetsche visits the 279 new apprentices and students on their first day at the Mercedes-Benz plant in Sindelfingen.

Daimler Board of Management decides on plan for future diesel engines

The plan entails the massive expansion of the existing voluntary service actions on vehicles in customers’ hands, as well as the rapid market launch of an all-new family of diesel engines. This package is extended with additional measures on the occasion of a summit meeting between politicians and representatives of the automotive industry.

 

Q4

Daimler starts with four new modules at the proving ground and technology center in Immendingen

With the operation of additional testing modules at the site in Immendingen, Daimler is taking an important step towards the mobility of the future. Test operations at the Daimler proving ground and technology center start on the four testing modules: urban environment, 4x4 ground, hill endurance, and the “Bertha area,” a proving ground for autonomous vehicles.

The Board of Management and Supervisory Board decide on initial steps to strengthen the divisional structure

Daimler is working on how the divisions can be changed into legally independent entities. This “Project Future” is intended to strengthen the business units’ future viability so that growth and earnings potential can be better utilized in the various markets. The project is to be continued in close consultation with the employee representatives. Subject to a final assessment, the goal is to obtain approval for the new entities at the Annual Shareholders’ Meeting of Daimler AG in 2019.

Daimler Trucks presents E-FUSO and fully electric heavy truck Vision One

Title ImgAt the Tokyo Motor Show, Daimler Trucks announces the full electrification of all truck and bus model series of the FUSO brand in the coming years. Daimler Trucks is thus the first manufacturer with its own brand for electric trucks and buses. The first fully electric FUSO eCanter trucks are delivered to customers in December 2017.

E-FUSO | World Premiere
Electric icons

Thomas Built Buses, the subsidiary of Daimler Trucks North America, presents the first fully electric school bus, which is to go into series production in early 2019. With the development of the “Saf-T-Liner C2 Electric Bus,” Thomas Built Buses profited significantly from the electric-vehicle expertise of Daimler.

Saf-T-Liner® C2 Jouley School Bus - Thomas Built Buses
IONITY facilitates electric mobility on long distances

Title ImgWith the establishment of the IONITY joint venture for the development of a high-power charging (HPC) network for electric vehicles, Daimler is in cooperation with other companies to set the course for the installation of the largest fast-charging network in Europe. The installation and operation of up to 400 fast-charging stations by 2020 should guarantee electric mobility on long journeys and accelerate its market acceptance.

Investment in startup cooperation

Daimler Financial Services (DFS) presents its Startup Intelligence Center (SIC) in Lisbon. This is where cooperative ventures and partnerships are fostered with promising mobility, fintech and insurtech startups. With the Startup Intelligence Center, DFS is bringing together its various activities in the area of innovation cooperation management.

Electric vans from Mercedes-Benz Vans

Mercedes-Benz Vans plans to offer all of its commercial vans with electric drive. This starts with the eVito, which can be ordered as of November 2017 for delivery as of the second half of 2018. Further model series are to follow as of 2019. In addition to the actual vehicles, Mercedes-Benz Vans also offers a technical ecosystem, for example with an intelligent charging infrastructure for the vehicles’ operation.

Formula 1 World Champion for the fourth time

Lewis Hamilton wins the Formula 1 World Championship for the fourth time and ensures that the Silver Arrows win the Driver’s World Championship for the fourth time in succession! In addition, Mercedes-AMG Petronas Motorsport wins the Constructors’ World Championship by a large margin.

From the Heart... Lewis Hamilton, 2017 F1 World Champion
2017 Formula One World Constructors' Champions! #4TheTeam!
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